This version uses AUD formatting and configured defaults for Australia. It is designed for the needs of a ecommerce brand.
Australia · Ecommerce Brand
Amazon Pricing Calculator Including Advertising Costs for Ecommerce Brand
Include advertising spend to measure the result after customer acquisition costs. Useful for combining product margin, paid acquisition and payment processing.
How to use this Amazon Pricing Calculator
Enter product cost, fulfillment, storage, inbound freight, packaging, advertising and other per-unit costs. Add the referral fee rate for the product category and the profit margin you want to keep after those costs.
Keep every input within the same reporting period. Compare the result with the main Amazon Pricing Calculator before changing price, advertising, fees or volume.
Important assumptions
Amazon fees vary by marketplace, category, size, weight and fulfillment method. Enter the actual applicable fees for the most accurate estimate.
Price = Fixed costs ÷ (1 − referral rate − target margin)
Profit = Price − costs − referral fee
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