Marketing Analytics

Marketing Analytics seller calculators

Fee, profit and pricing calculators powered by versioned platform rules.

Annualize monthly recurring revenue and compare it with the previous ARR to estimate year-over-year growth.

Calculate blended customer acquisition cost from sales and marketing spend and acquired customers.

Calculate customer churn, gross revenue churn and net revenue churn for one reporting period.

Calculate conversion rate from tracked conversions and eligible interactions or visitors.

Calculate average cost per click from advertising spend and recorded clicks.

Calculate cost per thousand impressions from advertising spend and delivered impressions.

Calculate click-through rate from clicks and impressions for one campaign or content placement.

Compare estimated gross-profit customer lifetime value with customer acquisition cost.

Estimate customer lifetime value from monthly revenue, gross margin and monthly churn.

Calculate ending monthly recurring revenue and net new MRR from new, expansion, contraction and churn movements.

Estimate how many months of customer gross profit are required to recover acquisition cost.

Measure advertising revenue returned per unit of ad spend and estimate profit after ads using gross margin.