Enter your figures
Calculate your result
Estimate only. Platform fees, taxes and policies vary by country, account, category and date. Verify important decisions against your current statement or official fee schedule.
Tax calculator
Import Profit Margin Calculator
Calculate imported-product profit, margin and total selling costs from landed cost and marketplace assumptions.
Instant result
No sign-up
Editable assumptions
Calculator guide
Model import profit beyond the supplier price
Enter selling price, quantity and landed cost per unit. Then add marketplace percentage fees, payment percentage and fixed fees, advertising and other selling costs.
The calculator multiplies price by quantity for revenue and landed cost per unit by quantity for inventory cost. It subtracts marketplace, payment, advertising and other selling costs to estimate profit and margin.
Confirm whether landed cost already includes duty, tax, freight, insurance, brokerage and domestic delivery. Do not enter the same cost twice.
Run scenarios for exchange rates, damage, returns, storage, discounts and slower sell-through. Imported-product profitability is sensitive to small changes across many cost layers.
Formula
Model import profit beyond the supplier price
Profit = Revenue − Landed cost total − Marketplace fees − Payment fees − Advertising − Other selling costs; Margin = Profit ÷ Revenue × 100
- Calculate revenue.
- Calculate landed inventory cost.
- Add selling and payment fees.
- Subtract total costs and divide profit by revenue.
Worked example
Worked example
Inputs
- Scenario
- 100 units sold at $50 generate $5,000 revenue. At $25 landed cost, 10% marketplace fee, 3% payment fee plus $0.30 each and $300 ads, estimated profit is $1,520 and margin is 30.4%.
Results
- Result
- 100 units sold at $50 generate $5,000 revenue. At $25 landed cost, 10% marketplace fee, 3% payment fee plus $0.30 each and $300 ads, estimated profit is $1,520 and margin is 30.4%.
Rounded planning example; replace assumptions in the live calculator.
Frequently asked questions
Import Profit Margin Calculator FAQ
What should I verify before using this calculator?
Verify the reporting period, included cost categories, units, currency and source records. Save those assumptions with the result.
How accurate is the result?
The arithmetic follows the displayed formula. Accuracy depends on complete inputs, consistent definitions and values from the same reporting period.
Can I use another currency?
Yes. Keep every monetary input in the same currency. The calculator does not convert exchange rates.
Should I use forecast or actual data?
Use actual data for performance review and documented assumptions for planning. Label forecasts clearly and compare them with actual results later.
Why should I compare several periods?
One period can be distorted by seasonality, promotions, delayed payments or unusual purchases. A consistent trend is more informative.
Is this accounting, tax or professional advice?
No. It is an independent planning tool. Reconcile results with your accounting records and qualified advisers where required.
Are my inputs uploaded?
No. Calculator inputs are processed locally in the browser and do not need to be sent to a server.
Primary sources
Official references and further reading
U.S. Customs and Border Protection: Internet purchases ↗
Official import responsibility and duty context.
Editorially reviewed: 2026-07-21
Continue calculating
Related calculators
Tax
Customs Duty Calculator
Estimate customs value, import duty, import tax and brokerage charges for an imported shipment.
Calculate now →Tax
Landed Cost Calculator
Estimate the complete landed cost of imported inventory, including customs value, duty, import tax, brokerage, port and domestic delivery costs.
Calculate now →Business
Profit Margin Calculator
Calculate profit margin and markup from revenue and total cost.
Calculate now →