FFeeMarginLabFree profit, fee and pricing calculators for online sellers

Australia · Retailer

Amazon Pricing Calculator Ecommerce Estimate for Retailer

Combine product, platform and operating inputs for an ecommerce decision. Useful for comparing product cost, selling price and channel fees.

This version uses AUD formatting and configured defaults for Australia. It is designed for the needs of a retailer.

Recommended Price—
Referral Fee—
Estimated Total Cost—
Estimated Profit—
Target Margin—

How to use this Amazon Pricing Calculator

Enter product cost, fulfillment, storage, inbound freight, packaging, advertising and other per-unit costs. Add the referral fee rate for the product category and the profit margin you want to keep after those costs.

Keep every input within the same reporting period. Compare the result with the main Amazon Pricing Calculator before changing price, advertising, fees or volume.

Important assumptions

Amazon fees vary by marketplace, category, size, weight and fulfillment method. Enter the actual applicable fees for the most accurate estimate.

Price = Fixed costs ÷ (1 − referral rate − target margin)

Profit = Price − costs − referral fee

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