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Marketing calculator
Calculate customer churn, gross revenue churn and net revenue churn for one reporting period.
Enter your figures
Estimate only. Platform fees, taxes and policies vary by country, account, category and date. Verify important decisions against your current statement or official fee schedule.
Calculator guide
Customer churn measures the share of starting customers lost during a period. Revenue churn measures recurring revenue lost, while net revenue churn also reflects contraction and expansion among retained customers.
Enter only customers and MRR present at the beginning of the period. New customers acquired during the period should not inflate the starting denominator. Use the same period for all movement values.
Net revenue churn can be negative when expansion revenue exceeds churned and contracted revenue. That does not mean customer churn is zero; customer count and revenue retention answer different questions.
Analyze churn by product, plan, cohort, acquisition channel and customer segment. A blended average can conceal a high-risk cohort or the impact of a small number of large accounts.
Formula
Customer churn = Lost customers ÷ Starting customers × 100; Net revenue churn = (Churned MRR + Contraction − Expansion) ÷ Starting MRR × 100
Worked example
Rounded values; replace assumptions in the live calculator.
Frequently asked questions
Verify the time period, population, currency, attribution and revenue or cost definition. Save those assumptions with the report so future comparisons use the same scope.
The arithmetic follows the displayed formula. Accuracy depends on using complete inputs from the same reporting period and applying one consistent definition to customers, revenue and costs.
Yes. Keep every monetary input in the same currency. Ratios and percentages remain comparable, but the calculator does not perform foreign-exchange conversion.
Use the revenue definition that matches your reporting purpose and keep it consistent across periods. Document whether discounts, refunds, credits and taxes are included.
A single month can be distorted by seasonality, annual renewals, campaigns or one-off contracts. Compare a consistent monthly or quarterly series before making a decision.
No. It is an independent planning tool. Reconcile the result with your billing platform, analytics system and financial reporting policies.
No. Calculations run locally in the browser and do not require sending calculator inputs to a server.
Primary sources
Official explanation of churn and its relationship to LTV.
Definitions of subscription performance metrics.
Editorially reviewed: 2026-07-21
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